Has anyone ever told you that in order to fully see something for what it is you have to be outside of it? Well, it’s true. Which is why we sometimes need to take a step back and look at what’sreally going on around us.
And sometimes a good way to do that is by consuming media that throws the sad realities of a modern life in our face. Like the artwork of Steve Cutts, a London-based illustrator and animator who’s known for using powerful imagery to critique the dark parts of our world.
He draws inspiration from many different aspects of the developed world, like greed, environmental destruction, junk food, TV consumption, smartphone addiction and animal exploitation.
Cutts himself once worked in a corporate setting where he found himself in the typical rat race of life, something he clearly holds contempt for. The advertising agency he worked for held numerous A-List brands, like Coca Cola, Google, Reebok, Kellogg’s, Virgin, Sony, and Toyota, just to name a few.
Now working in the freelance field, Cutts uses his corporate advertising experience and knowledge as fuel for the creative process when crafting these images. While some have claimed that his artwork is depressing, I’d argue that they are more eye-opening.
His style of art doesn’t sugarcoat anything for us, it simply is what it is.
Arrrgh! It’s Monday again
Jessica and Roger relax at home
Dinner is served…
‘Circle of Life’
Just another day in the office…
This image in particular rings true for most of us
A very apt illustration of humanity’s ecocide
Santa’s real workshop
A critique of consumerism
‘The final handshake’, from his short animation ‘MAN’.